Marketing to drive Auto Repair Service Tickets
As shop owners and managers, we want to help folks get back on the road but it’s also important to not miss opportunities to build the ticket.
Auto Repair Marketing to drive Auto Repair Service Tickets
Marketing for auto repair shops isn’t just about throwing up a few ads and hoping for the best. It’s about using every touchpoint to connect with potential customers and build trust. From direct mailers to the way you handle phone calls, each element plays a crucial role in driving business. Done right, these strategies can establish you as the go-to shop in your community. Here’s how to make every moment count.
Target the Right Neighborhoods
The best advertising for auto repair shops is often within a 5-mile radius of your location. Why? Because convenience matters. People don’t want to drive too far when their vehicle needs service. Focus your mailers and flyers on middle-income households—families who tend to hold on to their vehicles longer. These are your prime customers who need regular maintenance and unexpected repairs. Make sure your marketing materials offer value, like discounts on routine maintenance, and include key information like your shop’s certifications and years of service.
Use Compelling Offers and Information
Your mailers and flyers shouldn’t just say, “We fix cars.” That’s too basic. You need to give people a reason to choose you. Include statistics that catch attention, like how 3.8 million cars break down annually due to neglect. People respond to facts that feel urgent and relatable. Highlight your credentials—being an ASE-certified shop with 20 years in the community is something worth bragging about. Add in an offer, like a free diagnostic check, to encourage them to visit.
How can ON HOLD Messages help Auto Repair?
Avoid ‘Dead Air’ When Callers Are on Hold
Every phone call is an opportunity to market your services. One of the worst things you can do is leave callers in silence or with generic hold music. Dead air creates frustration and doubt. Instead, invest in custom on-hold messages that build credibility and trust. For example, your message could say, “We’re an ASE-certified auto repair shop serving the community for nearly 20 years,” followed by a helpful fact about maintenance. This reassures the caller that they’re dealing with a reputable business. It’s important to know that “dead air, is the worst thing you can give your callers. It makes them feel they held longer, and worse you could be marketing to them”
Stay Top of Mind with Consistent Branding
Repetition works. The best advertising for auto repair shops involves being seen and heard regularly. Your shop’s branding should appear on every mailer, flyer, and even your hold message scripts. Consistent messaging builds recognition, which leads to trust. When people need auto repairs, they’ll remember your shop if they’ve been exposed to your marketing multiple times. Make sure your messaging highlights both your expertise and your commitment to keeping vehicles safe and reliable.
Leverage Every Customer Interaction
Whether it’s a call, a flyer, or a casual chat with a customer, every interaction is a chance to build your business. Marketing for auto repair shops works best when it’s thoughtful and continuous. Focus on your local community, provide valuable information, and ensure every touchpoint reinforces your shop’s credibility. With these strategies, you’ll position your shop as a trusted resource for vehicle maintenance and repairs.
On hold Messages for Auto Repair Businesses
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