This is the future of modern automotive marketing: turning hold time into a high-impact touchpoint.

Digital Influence Beyond Social Media

When most people think of influencers, they picture social media stars promoting products online. However, in the automotive world, digital influence can take a different shape. For example, message-on-hold services provide an opportunity to directly communicate with customers while they wait. This often-overlooked marketing channel has been shown to boost customer engagement and retention rates by 25%.

“Our on-hold messaging system has become a vital part of our marketing strategy. It informs and reassures customers while they wait,” says Jane Dautry, Marketing Director at AutoRepair Pros.

By using personalized, professional on-hold messages, businesses can present themselves as trustworthy experts who care about their customers’ time and needs.

The Problem with Dead Air

Research indicates that 70% of callers will hang up within 60 seconds of silence. For automotive businesses, this is a missed opportunity to connect with potential clients. Even playing generic background music may fail to keep callers engaged. However, a targeted message system can not only retain callers but also drive sales by highlighting your services and promotions.

“We’ve noticed an uptick in upsell conversions after implementing targeted on-hold messages,” Dautry adds.

Reducing Anxiety and Building Trust

Auto repair customers often experience anxiety when calling to discuss their car issues. They might not know how to explain their problem or fear unexpected costs. Providing informative, empathetic on-hold messages can help ease these concerns. By offering tips and insights while they wait, businesses can position themselves as helpful and knowledgeable partners.

Marketing That Works When Customers Wait

Effective marketing isn’t just about flashy campaigns or expensive ads—it’s about reaching customers at the right time with the right message. On-hold messaging offers a unique opportunity to do just that. Businesses can promote seasonal specials, maintenance packages, and loyalty programs during moments that would otherwise go to waste.

This cost-effective approach to marketing can drive significant results without requiring a large advertising budget.

“It’s one of the most affordable marketing strategies we’ve ever implemented, and the returns have been remarkable,” Dautry notes.