On Hold Automotive Messages powerful Influencers

One of the most important things an Auto Repair or auto body shop can do is have solid effective marketing.  Boost customer experience with on hold messages! Your new electronic influencer for boosting automotive marketing by use of influence messaging.

Research supports this observation. The average person spends up to 13 hours a year on hold, and studies have shown that callers are 25% more likely to remain on the line when presented with informative content. Without engaging audio, 70% of callers will hang up after just 60 seconds of silence. Automotive shops that use tailored on hold messages can convert these otherwise idle moments into opportunities to enhance customer service and increase sales.

Reducing Anxiety for Auto Repair Customers

Anxiety is a common barrier for auto repair customers. Many callers are unsure how to describe their car’s problems and worry about unexpected costs. This can create distrust or frustration. According to Dautry,

“Our on hold message system not only informs customers about services but also reassures them. They’re more relaxed when they come in, and we spend less time explaining routine issues.”

Messages that provide tips, explain repair processes, and highlight expertise help build confidence in the shop’s capabilities.

Marketing Opportunities with On Hold Messages

In addition to easing anxiety, on hold messages for auto repair can introduce callers to a broader range of services. Seasonal promotions, loyalty programs, and maintenance packages are just a few examples of content that can drive customer interest.

“We’ve seen an increase in upsells,” Dautry noted. “Customers often mention offers they heard while on hold.”

The marketing benefits of on hold messaging extend to reputation-building. Auto repair shops have reported being 37% more likely to attract new technicians when they have a professional image, partly maintained through effective communication. Messages can highlight certifications, community involvement, and customer success stories, enhancing trust and encouraging repeat business.

 Let Your Message Work for You

Ultimately, on hold messages serve as electronic influencers, shaping customer perceptions and experiences. By leveraging this often-overlooked tool, automotive repair shops can improve caller retention, increase service awareness, and boost profitability. As Dautry concluded,

“It’s a small investment that’s paying off in a big way for us.”

Let your on hold message work for you—turn dead air into a powerful business advantage.

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