On-Hold Messages Can Be Effective Marketing
We know marketing for auto repair shops can be costly but did you know there is an affordable method using onhold messages for auto repair shops? Onhold callers can be customers with bigger tickets!
Running an auto repair shop in today’s competitive market is no small feat. With rising costs and stiff competition, every business owner is looking for innovative ways to boost revenue and keep customers happy. But what if one of the most underrated marketing tools is already sitting in your shop—your phone? Yes, your phone. More specifically, the time when your customers are placed on hold. Research has shown that customers sitting in silence while on hold perceive the wait as being up to three times longer than it actually is. By introducing custom on-hold messages, you can turn that “dead air” into an opportunity to inform, promote, and build trust.
Imagine this: A customer calls your shop to inquire about an oil change but is placed on hold for a moment. Instead of silence—or worse, monotonous elevator music—they hear about your special deal on tire rotations when combined with an oil change. That on-hold message just turned a standard service call into a chance to upsell. It’s a simple yet effective way to introduce add-on services, promote seasonal offers, or educate customers about maintenance plans they might not have considered. This not only helps to boost revenue but also ensures your customers see you as a proactive service provider who adds value to their experience.
Jerry of Posacic Auto Repair says “As we look for the best marketing for auto repair shops, we can consider On Hold Messages to build sales.” Promoting checking belts added at least $1000 a month.
Beyond add-on sales, on-hold messages are a powerful tool for building credibility. When callers hear messages about your certifications, warranties, or customer satisfaction guarantees, it instills confidence. A professional-sounding voiceover that highlights your years of experience, advanced equipment, or team of ASE-certified mechanics can reassure callers that they’ve chosen the right shop for their vehicle. Building trust during these brief moments can significantly influence a customer’s decision to choose your business over a competitor.
On-hold messages also have the ability to make customers happier. No one enjoys waiting, but engaging and informative messages can make the wait feel shorter and more productive. A study by USA Business Review found that 88% of callers prefer on-hold messages over silence or repetitive music. Customers feel acknowledged and valued when they hear updates or information that’s relevant to them. It’s not just about filling the silence; it’s about creating an experience that reflects your professionalism and care for their time.
Your auto repair shop’s phone line is more than just a communication tool; it’s a marketing channel waiting to be utilized. With the right on-hold messaging strategy, you can cross-sell services, establish credibility, and enhance customer satisfaction—all while reducing perceived wait times. The messages can be tailored to match your branding, reinforce your business’s values, and encourage repeat visits. Think of it as having a mini-advertising campaign running 24/7 without any extra effort once it’s set up.
In a world where customer experience is king, small details like on-hold messages can make a big difference. They create a connection with your customers, increase your revenue potential, and ensure that every moment spent interacting with your shop—whether in person or on the phone—adds value. So, don’t let silence fill your phone lines. Start leveraging on-hold messaging to turn hold time into gold time for your auto repair shop.
Messages on Hold for Auto Shops
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