The Power of Digital Influencers in Automotive Marketing

When callers are placed on hold, businesses risk losing them to silence or poorly selected music. Research shows that 70% of callers hang up within a minute of silence. However, on-hold messages that provide engaging, informative content can improve caller retention by 25%.  On Hold Messages for the Automotive industry become your digital influencer that never stops!

“Our on-hold system does more than just play music. It educates callers and keeps them engaged,” says Jane Dautry, Marketing Director at AutoRepair Pros.

Building Trust and Reducing Customer Anxiety

Automotive customers often experience anxiety when reaching out to repair shops. They may be unsure about describing issues or fear unexpected expenses. On-hold messaging can alleviate these concerns by explaining services, sharing maintenance tips, and promoting transparency.

Marketing Opportunities Through Messaging

Automotive businesses can maximize hold time by promoting seasonal offers, loyalty programs, and value-added services. Customers often mention hearing promotions on hold, leading to increased upsells. The Power of Automotive Message on hold is taking shape today in small auto repair shops, and automotive businesses of all types.

“We’ve noticed a boost in service requests related to promotions heard on hold,” Dautry adds.

Influencers for the Automotive Age

Influencer marketing isn’t just about social media anymore. By adopting message-on-hold technology, automotive shops can enhance their reputation, improve customer experiences, and ultimately drive profitability.

“It’s a small investment with major returns,” says Dautry.